To improve your processes and grow your revenue, you first need a clear picture of how your car dealership is performing. Because data never lies, dealers adopt analytical tools and business intelligence platforms to gain a competitive advantage. This post will unpack what car dealer analytics are, how they benefit dealerships and what you should be tracking.
Car dealerships are navigating fluctuating success in the industry, influenced by the brands sold and the scale of their used car operations. By harnessing data, dealers enhance their ability to predict outcomes and boost revenue.
Car dealer analytics reorganises business data into accurate and actionable information. With easy access to your dealership's inner workings, such as sales performance and revenue per vehicle, you're better positioned to develop and achieve meaningful long-term goals.
Consider sales rep productivity. Who on your sales team sells the most cars? Who sells the least? Car dealer analytics offers a granular view of your sales team's performance, which can then be used to create training plans and boost revenue.
Imagine a Volkswagen dealership in Sydney run by an owner named Sam. After looking at the numbers, Sam discovers that only 10% of her car-buying customers secure financing with her dealership. Armed with this information, she aims to increase this number to 40% within two years. To achieve this, she sets sales-related KPIs for her finance teams.
With car dealer analytics, Sam can measure the success of her plan. After a year, she might tweak the targets or offers depending on the results. By tracking her progress, Sam removes the guesswork from her decision-making process, giving her a strong base to improve the performance of her finance team while increasing dealership profitability.
Many dealerships track and analyse their data using whiteboards and spreadsheets. However, this is inefficient and increases the risk of error, as your data is spread over different files. It’s like having each of your puzzle pieces in separate filing cabinets. To construct a true picture, you need everything in one place.
You can gain far greater insights by using business intelligence tools that are designed for the automotive industry. A business intelligence tool like SalesLogs stores data for multiple departments in one place. This means all internal stakeholders can access the same data, insights and visualisations. You can also control who has access to which data through multi-level permissions.
As analytics can maximise your profits by improving processes, every aspect of your business can benefit from dealer analytics. With so much to track, here are four of the most impactful ways that analytics can boost your revenue:
Car dealer analytics are vital in improving dealership efficiency and raising profits. Automotive business intelligence solutions, like SalesLogs, are ideal choices for running your dealership analytics.
SalesLogs was crafted with valuable insights from dealerships. Our suite of analytical tools has empowered over 1,500 dealerships to revolutionise their business practices.
Key features include:
Contact us for a free demo to see what SalesLogs can do for your business.
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