Sales representatives have a certain reputation – especially in the automotive industry. They’re confident, charismatic charmers who are quick on their feet and know how to frame any discussion in their favour. But salespeople also tend to be “lone wolves”, with their own systems and ways of doing things. What’s more, reps are always competing with each other for the best commission – so, in their mind at least, it’s in their best interest to keep the best tactics and lead information to themselves.
If you’re running an auto dealership, this isn’t exactly ideal. You want every sales rep to perform at their best with access to the same high-performing tactics and prospect data. Everyone’s on the same team; if the business is doing well, everyone is doing well. So as a business leader in the automotive industry, how do you drive meaningful change in your sales processes to ensure the team as a whole is performing at their best?
The answer lies in the effective selection and implementation of sales technology: specifically dealership analytics. If you’re wondering which platform is right for you, then you’re in luck. SalesLogs is a centralised business intelligence platform that empowers sales reps with the data they need to close more deals and maximise the customer lifetime value of their prospects.
In this blog post, we’ll dive into how dealership managers and business owners can use the team performance tracking and leaderboard features of the SalesLogs platform to drive team performance.
Our KPI dashboards offer detailed multi-level reporting of key areas of business performance, including granular metrics from sales, finance, aftermarket and wholesale. When it comes to monitoring the performance of sales teams, our dashboards give managers an eagle-eyed view of which vehicles are being sold and who has been selling them. Having this data available on hand is essential for effective management and coaching, as the numbers don’t lie. This bolsters sales rep accountability and incentivises high performance. For a more detailed overview of our KPI dashboard feature, click here.
While our KPI dashboards offer a behind-the-scenes look at sales performance, the SalesLogs leaderboard gives sales reps a fun and engaging way to keep track of their individual performance and how it stacks up to the rest of the team. The leaderboard offers clear visibility of key sales metrics with an intuitive ranking system, which is useful for managers and salespeople alike. Features of the leaderboard include monthly and weekly sales achievements, as well as real-time daily sales performance and a virtual “high five” with every closed deal. For a more detailed overview of our sales rep leaderboard, click here.
If you’d like to see how the SalesLogs dealership analytics platform can drive team performance in your organisation, click the button below to book a demo.
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